Why Post-EZ exists

A few months ago, one of us was sitting in front of four browser tabs at 11pm — Instagram, TikTok, X, LinkedIn — copy-pasting the same caption into each one, manually swapping the hashtags, manually re-cropping the same photo to four different aspect ratios. The post was a 90-second video about a side project. It took eleven minutes to write. It took thirty-four minutes to distribute.

The math kept getting worse. As we added Threads, Bluesky, Mastodon, YouTube Shorts and a newsletter to the mix, "publishing one piece of content" became a fifty-minute chore. We tried four schedulers. We tried two of the big-name ones. None of them solved the actual problem, which wasn't scheduling. It was that every tool we tried treated us — the creator — like a side character in someone else's product.

That's why Post-EZ exists.

The scheduler market has been pointed at the wrong customer for a decade

If you open the top three "social media management" products on the market today, you'll see something interesting. The headline promises sound like they were written for marketing agencies managing 40 brands, not for the person who actually has a story to tell. "Approval workflows." "Client portals." "Stakeholder reports." "Compliance audit trails."

Those features matter to someone. They don't matter to us. They don't matter to the YouTuber with 8,000 subscribers who is also a one-person production studio. They don't matter to the indie game dev who is also their own community manager. They don't matter to the writer who wants to start a newsletter and an Instagram and a TikTok account in the same week and not lose their mind.

What we want is simple. We want to write the post once. We want to see it before it goes live. We want to schedule it across everywhere we live online. And we want the tool to disappear after that.

What it actually feels like to cross-post in 2026

Pretend you've shot a short clip — say, ninety seconds of you reacting to a piece of news in your space. Today, here's what happens:

1. Edit a vertical version for TikTok, Reels, Shorts.
2. Edit a horizontal cut for YouTube and LinkedIn.
3. Write a tight caption for X (280 chars).
4. Write a longer caption for Instagram (the first sentence has to hook).
5. Write a different longer caption for LinkedIn (the tone has to shift).
6. Write a Threads-native version (no links).
7. Write a Bluesky version (no hashtags).
8. Re-check all six captions for the right voice.
9. Upload to six dashboards.
10. Schedule in six different time zones because every tool's UI is different.
11. Hope.

This is not a workflow. This is a tax on existing.

The tax falls hardest on solo creators because solo creators don't have an intern. They don't have a social manager. They are the writer, the editor, the videographer, the publicist, the customer support team and the accountant — all at once. Anything that adds friction to "press post" comes directly out of the hours they have left for the part of the work they actually care about.

Post-EZ's thesis in one sentence

Write it once. See it everywhere. Schedule it from one screen. The tool gets out of the way.

That's it. That's the whole product.

Concretely, what we shipped on day one:

• One composer. You write a post. You drop in media. You see live phone-mockup previews for Instagram, TikTok, X, LinkedIn, Threads, Bluesky, Mastodon, and YouTube — at the same time, on one screen, as you type.
• Per-platform variants without per-platform work. Need a tighter caption for X and a longer one for LinkedIn? Toggle it inline. The composer remembers your defaults so you set the rules once and the tool follows them forever.
• Brand voice that learns from your past posts. Upload your ten best captions. Post-EZ's AI assistant writes in your voice — your sentence rhythm, your punctuation tics, your specific kind of joke. Not "as a helpful AI." Not "in a friendly tone." Yours.
• Best-time-to-post that uses your data, not a global average. "Tuesday 9am" is meaningless. "Tuesday at 7:42pm because that's when your followers actually engage" is useful.
• A calendar you can actually look at. Drag and drop. Color-coded by platform. Filters that work.

That's launch. We've got a roadmap that's twice as long, and we'll ship every piece of it without "but first, upgrade to the Enterprise plan."

Who we built this for

If any of this sounds like you, Post-EZ was built for you:

• You're a creator, founder, indie hacker, writer, podcaster, or solo operator who lives on at least three platforms.
• You feel a small spike of resentment every time you have to open a tool that wasn't designed by people who actually post for a living.
• You don't want approval workflows. You want publish workflows.
• You're not afraid of paying for software that's good — you're just tired of paying $89/month for software that's mediocre.

If that's you, grab a Founders Lifetime spot before the 280 seats are gone. After that, Post-EZ moves to subscription pricing, forever, and we won't pretend it's "the last batch" three times in a row.

What's next

The next two posts on this blog go deeper:

• [Multi-platform scheduling without chaos](/blog/multi-platform-scheduling-without-chaos) — the composer-previews-everywhere thesis, and why "brand voice once" is the unlock.
• [Owning your distribution](/blog/owning-your-distribution) — why every creator should diversify away from one algorithm, and how to do it without ten dashboards.

We'll also be writing about the weird stuff — what we learn building this thing in public, what breaks, what works, what we're surprised by. If you want to follow along, the Founders Discord is where we live.

Thanks for reading. Now go post something.

— The Post-EZ team